Our Mission

We’re here to help restaurants run efficiently by removing unnecessary complexity and empowering owners to make confident, data-driven decisions.

Running a restaurant shouldn’t mean constant chaos or second-guessing. We bring clarity, stability, and control to your daily operations so you can focus on what matters most: creating unforgettable experiences through your food.

You started with a vision to bring people together with your food. We make it easier to succeed by simplifying processes, streamlining systems, and providing the tools you need to grow without confusion.

Message From Founder

Founder: Suhaid Hussain
Website: www.suhaidhussain.com
Email: ceo@optify.ae

In most industries, like healthcare or finance; systems are the foundation. You walk into a hospital, and there’s a structure: reception, process flow, records, billing, and accountability. It’s expected. It’s respected.

But in F&B, that discipline is often missing. Too many people believe that if you can cook, you can run a restaurant. That mindset may have worked once, but not anymore. Running a successful food business today requires much more than good taste. It needs systems. It needs structure. It needs clarity. Without it, even great concepts fail to grow or worse, burn out.

That’s where Optify comes in.
We help restaurant and F&B businesses move beyond chaos. We build customized, practical systems that bring order to your operations, from tracking inventory to managing staff, from real-time reporting to outlet expansion, Because when your backend is strong, you can focus on what really matters: serving great food, building a lasting brand, and scaling without stress.

Suhaid Hussain
Founder & CEO, Optify